Friday, 13 January 2017

Triangulation &Harrard Referencing


My quote is 'Modern-day pop culture is a mass culture, spread widely through the mass media and mass communications technologies. Pop culture would not have become so widespread without the partnership that it has always had with the mass media.'- Danesi, M. Popular Culture: Introductory Perspectives. Lanham, USA: Rowman and Littlefield.



This essay is discussing the negative effect of mass media in society to people. Firstly, what is culture? The word culture suggests ‘a particular way of life, whether of a people, a period or a group.’ It can also refer to ‘the works and practices of intellectual and especially artistic activities.’ Culture plays an important part in how human societies communicate with each other. ‘An obvious starting point in any attempt to define popular culture is to say that popular culture is simply culture which is widely favored or well-liked by many people.’



The Internet provides us with infinite amounts of information, drastically impact our mind. Our screen always filled with overlapping windows, we follow them, chase them and discuss them. An hour passed in a flash, but in the end, we cannot remember any of the information. This world has a dizzy feeling, it is colourful but be amazed at the same time. The Internet makes the world smaller; we can know the instant news quickly. The mass media has been deeply combined with the whole society, which has become an important public opinion carrier, the carrier of information, the carrier of culture and a major cultural existence. The mass media quickly spread, wide coverage, strong penetrability, and for the decision of the government publicity, social ethics construction and for the people's values and way of life of remodeling have not underestimated the influence.



In all the impact of various media, the most controversial topic is the Internet Network to the teenager. Mass media is a ‘double-edged sword.' Teens outside the world are full of curiosity, eager to get new knowledge, understanding of new information, becoming a member of the social identity, associate with others and express their thoughts and feelings. So they became the most enthusiastic readers of modern mass media because it is the way they think of themselves. For example, people try to seek their identity by changing the look of themselves to be like supermodels in the television or magazine. Mass media can also provide negative feelings and information. For example, violence which can lead to some illegal activities. Research by psychologists L. Rowell Huesmann, Leonard Eron, and others starting in the 1980s found that children who watched many hours of violence on television when they were in elementary school tended to show higher levels of aggressive behavior when they became teenagers. The report and a follow-up report in 1982 by the National Institute of Mental Health identified these major effects of seeing violence on television:

-Children may become less sensitive to the pain and suffering of others.

-Children may be more fearful of the world around them.

-Children may be more likely to behave in aggressive or harmful ways toward other.

Therefore it is important to have a self-maintaining mind, keep a cool head,

Not only when we were dealing with violence on media but also some other negative information like fake news and the spread of misinformation, never blindly follow the media.



Patricia Greenfield says‘’ Most visual media are real-time media that do not allow time for reflection, analysis, or imagination,’’. People receive tons of information, the media is more and more cater to readers, so that people can only read what they want to know, but they forget to stop and think. "Critical thinking can be accelerated multifold by the right technology." On the other hand, "The technology distraction level is accelerating to the point where thinking deeply is difficult. We are overwhelmed by a constant barrage of devices and tasks." Worse: "We increasingly suffer from the Google syndrome. People accept what they read and believe what they see online is fact when it is not." By Michael Bugeja, director of the Greenlee School of Journalism and Communication at Iowa State University of Science and Technology. In today’s Information Age, all kinds of high-tech products in our life. As people more and more rely on their electronic devices to solve problems, it makes them have difficulty concentrating, memory loss and the ability of humans to think for themselves will surely deteriorate. "Reading enhances thinking and engages the imagination in a way that visual media such as video games and television do not," Greenfield explains. "It develops imagination, induction, reflection, and critical thinking, as well as vocabulary." So now, reading is a prerequisite for success in life. It is not the best opinion for people to solve a problem, but it can make us think, constructs rich self’s inner worlds and the culture life. The articles from media are fragmentation reading; it is hard to learn and think deeply. There are many articles on media but most of them people just give a hurried and cursory glance, because the reader is more and more impatient. There are many authors, but just a few can be remembered. Look back in times when we read a book; some fantastic article remains fresh in the memory.





Bibliography:

Danesi, M. Popular Culture: Introductory Perspectives. Lanham, USA: Rowman and Littlefield.



Giroux, H. A. (2000), impure acts: The practical politics of cultural studies, New York



Anderson, C.A., Ihori, Nobuko, Bushman, B.J., Rothstein, H.R., Shibuya, A., Swing, E.L., Sakamoto, A., & Saleem, M. (2010). Violent Video Game Effects on Aggression, Empathy, and Prosocial Behavior in Eastern and Western Countries: A Meta-Analytic Review



Samuel Greengard, https://cacm.acm.org/magazines/2009/7/32082-are-we-losing-our-ability-to-think-critically/fulltext

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